Black Women Get Us Higher.

For decades, the cannabis industry has manipulated, exploited, and stolen from the Black community. After years of hard work, activist and entrepreneur Kika Keith was ready to open Gorilla Rx, LA’s first Black women-owned dispensary. With grassroots tactics, we took to the streets of South Central LA with our rallying cry, BLACK WOMEN GET US HIGHER, a bold, unapologetic declaration that uplifts, supports, and drives business to Gorilla Rx.

Wildpostings

We created wild postings showcasing Black women enjoying cannabis in elegant, reverent photographs.

Merch

We adorned influencers with shareable, luxury varsity jackets sporting our rally cry, which propelled Gorilla Rx’s social presence

Mural

In collaboration with a street artist, we created a massive mural in the middle of the Crenshaw District.

Website

Rooted in education, our QR codes lead to a website explaining Gorilla Rx’s mission and inviting participants to join the fight against cannabis injustice.

Press

This is the first time Crenshaw has been mentioned in Ad Week.