Get In.

New to the car insurance scene, distruptive brand “Novo” needed a way to build brand awareness and community. We created flexible templates to expand on thier new branding and wrapper campaign “Get In.” to social audiences, encouraging engagement and focusing on brand education. The templates allowed the brand to create strategically sound social calendars and keep their audience engaged.

Novo’s Voice

Demonstrating our personality and building our brand presence with a voice that’s equal parts aspirational, edgy, and self-aware.

The Driver’s Voice

Novo provides you with a car insurance experience that’s more you. We’ll demonstrate our consumer-led positioning by listening and elevating their voice within our platform.

The Novo Experience

Driving with Novo is an all-around better driving experience. These ideas give both tangible understanding of the Novo product experience, as well as in-the-know content that enhances the driver’s experience as a whole.