So, what the heck is Uber One?

Big brands like Uber don’t have a lot of problems, but their social media presence is one. So when resizing their TVC campaign flopped across young internet audiences, Uber came to us to give an overhaul their approach to paid content. Through our first two campaigns we introduced the world to their new membership: Uber One.

I Joined Uber One

What the heck is Uber One, and why should I join it? We’ll let some well known members handle that question.

Get That Stuck in your Head

For Super Bowl season, we promoted the best membership in rides and delivery by getting “Uber One Saves You Money” stuck in people’s heads, with the help of some musical guests.

All your favorite shows... and more!

Adult Animation

Rise and rally, chumps! Saturday mornings are fun again thanks to Hulu’s adult cartoons. We’ve got every episode of every season, so nothing’s stopping you from streaming yourself stupid.*

* Disappointed parental figures not included.

Library Pre-Roll Videos

Hulu has the largest library of all streaming platforms, but they didn’t have a good way to show it off. For movie and T.V. lovers, narrative is key, so we found common threads through hulu’s massive library, and created flexible videos and designs to be used over and over again.

Multi-Film In-Feeds

Multi-Show Social Templates

Snapchat Tap-Through Templates

Hulu Ad Manager | B2B

Small businesses don’t believe they’re big time enough to advertise on a large platform like Hulu. Our B2B campaign shows that Hulu has the tools to give small businesses the star power they deserve. We spread this message to every corner of the internet, from pre-roll videos to banner ads.

The times have changed, and so have we.

Working with 826NYC, I found timely solutions to book design in the midst of Covid-19. In addition to designing a collection of their student publications, I helped create templates and a guide for volunteer designers to help with overall consistancy and brand identity across publications.

Our Worldview: We Are Who We Are

This cover connects New York motifes from the students’ writing through a print-block style. The design delicatly highlights a piece of artwork by a student in the class.

You’re Worth More Than Anything

The student work for this book was pulled from journal entries, so the classic composition book was a perfect way to present it to readers. The stylized custom stickers gives the book a modern touch. 

In order to represent the collective love for the city in which these young authors were born and raised, my cover and book design illustrate the quintessential New York experience of seeing and being seen through apartment windows.

Hope Is A Lion

My cover uses a ripped-through effect, conceptually tying the cover to the title and highlighting it’s bi-lingual titles in one cohesive, thoughtful design.

Book Design Guide

… and then there were three.

Every company runs into some roadblocks, but ideally those issues don’t start your first day.
My first day at Oscar de la Renta was when I realized the entire art department— baring my supervisor, a junior designer— had left the team. This was a blessing and a curse as, though I may not have had many opportunities to bring in fresh ideas, I was able to take on more responsibility of the day-to-day tasks. Please sit back and enjoy the small sample of that work which I was authorized to share with you.

Web Ads

Email Marketing

Black Women Get Us Higher.

For decades, the cannabis industry has manipulated, exploited, and stolen from the Black community. After years of hard work, activist and entrepreneur Kika Keith was ready to open Gorilla Rx, LA’s first Black women-owned dispensary. With grassroots tactics, we took to the streets of South Central LA with our rallying cry, BLACK WOMEN GET US HIGHER, a bold, unapologetic declaration that uplifts, supports, and drives business to Gorilla Rx.

Wildpostings

We created wild postings showcasing Black women enjoying cannabis in elegant, reverent photographs.

Merch

We adorned influencers with shareable, luxury varsity jackets sporting our rally cry, which propelled Gorilla Rx’s social presence

Mural

In collaboration with a street artist, we created a massive mural in the middle of the Crenshaw District.

Website

Rooted in education, our QR codes lead to a website explaining Gorilla Rx’s mission and inviting participants to join the fight against cannabis injustice.

Press

This is the first time Crenshaw has been mentioned in Ad Week.